Regardless of what specific challenges a client might face (Growth, Brand or Innovation Strategy), or in which
industry / sector they operate, our CATAPULT™ approach helps bring market realities and a customer-centric view of the world to any project. We have found a way to help clients truly understand (and proactively respond to) the impact of disruption.
...HOW LIFE IS EVOLVING IN CONTEXT
Integrates insight (human-centric understanding) + foresight (the disruption that will reshape demand) to map market trajectory.
IDENTIFIES CONSUMER-DRIVEN EMERGING DEMAND
...CONSUMER DEMAND TO BUSINESS PRIORITIES
Adds your brand / business competencies and corporate priorities to define the future space where you can play and win.
DEFINES OPPORTUNITY SPACES
...WITH EXPERTS, STAKEHOLDERS, CONSUMERS
Includes iteratation not only with consumers, but also with experts and futurists who understand the disruption, generating more valuable ideas.
SOLUTIONS / CONCEPTS