© 2019 GREAT LAKES GROWTHWORKS     contact@glgrowthworks.com   |   220 S Main St Ste 300-301 Ann Arbor, MI 48104

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OUR APPROACH

Regardless of what specific challenges a client might face (Growth, Brand or Innovation Strategy), or in which
industry / sector they operate, our
CATAPULT™ approach helps bring market realities and a customer-centric view of the world to any project. We have found a way to help clients truly understand (and proactively respond to) the impact of disruption.

CAPTURE

...HOW LIFE IS EVOLVING IN CONTEXT

Integrates insight (human-centric understanding) + foresight (the disruption that will reshape demand) to map market trajectory.

IDENTIFIES CONSUMER-DRIVEN EMERGING DEMAND

CONNECT

...CONSUMER DEMAND TO BUSINESS PRIORITIES

Adds your brand / business competencies and corporate priorities to define the future space where you can play and win.

DEFINES OPPORTUNITY SPACES

CO-CREATE

...WITH EXPERTS, STAKEHOLDERS, CONSUMERS

Includes iteratation not only with consumers, but also with experts and futurists who understand the disruption, generating more valuable ideas.

DELIVERS FUTURE
SOLUTIONS / CONCEPTS

AUTOMOTIVE

INNOVATION

CRAFT BAKING INGREDIENTS

POSITIONING

DAIRY

STRATEGIC PLANNING

PET FOOD

POSITIONING & INNOVATION

FROZEN FOOD

FUTURE ROADMAP

 

WHO WE HELP

Our experience with a wide range of different organizations - including large, global enterprises, emerging companies, non-profits, and social mission organizations - brings a broad and powerful set of perspectives to each project. Below is a sampling of our more recent project engagements.