Much has been written over the past few months about how business will evolve as we enter into the next stage of post (almost, maybe) pandemic life. With topics ranging from the future of work to evolving consumer behavior as restrictions lift, there is no shortage of prognostication on how we as people or organizations will or should move forward.
We even put out our own blog post about how we will evolve as an organization to better meet our clients' needs as they face ev
GrowthWorks has joined forces with The Martec Group, a global market research and consulting firm based in metro Detroit, to co-author a new series Innovation Research and Strategy. The work converges different practices to provide mid-market companies - and others - with a toolkit to identify, research, and leverage growth opportunities. Part 1 of the series details how having a growth strategy framework helps advance the front-end of the innovation process and is critical t