
Phil Roos
- May 3
- 3 min
DisruptorID: Consumer Expectations With Staying Power
Those of you who follow our work or have worked with us in the past know that we start every project with a question: how is your world...

Great Lakes GrowthWorks
- Sep 10, 2021
- 2 min
Introducing a Scalable Approach to Business Innovation and Brand Success
eBook release marks conclusion of co-authored Innovation Research and Strategy blog series DETROIT — The Innovation Research and Strategy...

Great Lakes GrowthWorks
- Jun 9, 2021
- 1 min
Creating a Growth Strategy Framework to Leverage and Own Disruptive Innovation
GrowthWorks has joined forces with The Martec Group, a global market research and consulting firm based in metro Detroit, to co-author a...

Great Lakes GrowthWorks
- May 20, 2021
- 1 min
Bringing Foresight and Empathy to Baby Gear
When 4moms®, the makers of innovative baby gear, reached out to us to help them develop disruptive innovation, we quickly realized we had...

Phil Roos
- May 3, 2021
- 4 min
Foresight Reimagined: Bringing AI-Fueled Learning to Strategy & Innovation
Earlier this year, I wrote a blog post about the monumental impact of COVID-19 and what that means for GrowthWorks as we try to help...

Taylor Landeryou
- Apr 22, 2021
- 3 min
Visioning a Positive Future Through an Empathy Lens
Restore Our Earth™ is the theme of this year’s Earth Day celebrations, of which one of the focuses is exploring “innovative thinking that...

Claire Roos
- Mar 25, 2021
- 3 min
The Great Pivot of 2020: Evolving Channel Strategy
After being in a pandemic for more than a year, we’ve all had to adapt to how we eat, how we socialize, and how we educate our kids as...

Phil Roos
- Mar 8, 2021
- 4 min
BEYOND DISRUPTION – THRIVING VIA EMPATHY AND COMMUNITY
Disruption is no longer a stranger – it is part of our way of being in this world. 2020 was a year like no other, with at least four...