
Phil Roos
- May 3
- 3 min
DisruptorID: Consumer Expectations With Staying Power
Those of you who follow our work or have worked with us in the past know that we start every project with a question: how is your world...

Great Lakes GrowthWorks
- Sep 10, 2021
- 2 min
Introducing a Scalable Approach to Business Innovation and Brand Success
eBook release marks conclusion of co-authored Innovation Research and Strategy blog series DETROIT — The Innovation Research and Strategy...

Phil Roos
- Jun 25, 2021
- 3 min
Innovating With Heart: Why Empathy Matters
Much has been written over the past few months about how business will evolve as we enter into the next stage of post (almost, maybe)...

Great Lakes GrowthWorks
- Jun 9, 2021
- 1 min
Creating a Growth Strategy Framework to Leverage and Own Disruptive Innovation
GrowthWorks has joined forces with The Martec Group, a global market research and consulting firm based in metro Detroit, to co-author a...

Great Lakes GrowthWorks
- May 20, 2021
- 1 min
Bringing Foresight and Empathy to Baby Gear
When 4moms®, the makers of innovative baby gear, reached out to us to help them develop disruptive innovation, we quickly realized we had...

Phil Roos
- May 3, 2021
- 4 min
Foresight Reimagined: Bringing AI-Fueled Learning to Strategy & Innovation
Earlier this year, I wrote a blog post about the monumental impact of COVID-19 and what that means for GrowthWorks as we try to help...

Claire Roos
- Mar 25, 2021
- 3 min
The Great Pivot of 2020: Evolving Channel Strategy
After being in a pandemic for more than a year, we’ve all had to adapt to how we eat, how we socialize, and how we educate our kids as...

Elaine Tait
- Feb 18, 2021
- 4 min
2020 REFLECTIONS FOR GROWTH AND SUCCESS: Creating Belonging and Building Community
2020 was the most personally challenging year of my life. I can say that with absolute confidence and in full recognition that I am not...