GROWTH STRATEGY & BRAND POSITIONING
Nielsen-Massey, the historically family-owned and run company known for its highest, artisan quality vanilla and related flavorings, tasked GrowthWorks to provide deep foundational learning and a detailed brand, channel and product portfolio strategy.
Gained deep understanding of consumer / customer perceptions and needs relative to the brand and competitive landscape
Uncovered the key components of brand positioning to iteratively build potential positioning concepts
Understand role and opportunities for major product lines, within competitive context
Assessed channel strategy and product portfolio strategy to define and prioritize key growth opportunities
Created new brand positioning and comprehensive strategic marketing plan to drive growth.
Helped expand brand footprint and success in new and current channels; revenue up with solid growth in first year after launch.