Regardless of the specific challenges a client might face (Growth, Brand or Innovation Strategy), or in which industry / sector they operate, our CATAPULT™ approach helps bring market realities and a customer-centric view of the world to any project. We have found a way to help clients truly understand (and proactively respond to) the impact of disruption.
...HOW LIFE IS EVOLVING IN CONTEXT
Integrates insight(human-centric understanding) + foresight (the disruption that will reshape demand) to map market trajectory.
IDENTIFIES CONSUMER-DRIVEN EMERGING DEMAND
...CONSUMER DEMAND TO BUSINESS PRIORITIES
Adds your brand / business competenciesand corporate priorities to define the future space where you can play and win.
DEFINES OPPORTUNITY SPACES
...WITH EXPERTS, STAKEHOLDERS, CONSUMERS
Includes iteration not only with consumers, but also with experts and futurists who understand the disruption, generating more valuable ideas.
SOLUTIONS / CONCEPTS
WHO WE HELP
Our experience with a wide range of organizations - including large, global enterprises, emerging companies, nonprofits, and social mission organizations - brings a broad and powerful set of perspectives to each project. Below is a sampling of our more recent project engagements.