© 2019 GREAT LAKES GROWTHWORKS     contact@glgrowthworks.com   |   220 S Main St Ste 300-301 Ann Arbor, MI 48104

  • Instagram - White Circle
  • Facebook - White Circle
  • Twitter - White Circle
  • LinkedIn - White Circle
 

CLIENT SUCCESSES

NIELSEN-MASSEY
GROWTH STRATEGY & BRAND POSITIONING
RACHAEL RAY NUTRISH
POSITIONING & INNOVATION
ROUSH
DISRUPTOR ANALYSIS
LEAGUE OF CONSERVATION VOTERS
STRATEGIC PLANNING
TURKEY HILL
DISRUPTOR-LED STRATEGIC PLANNING
NUSTEP
GO-TO-MARKET STRATEGY

APPROACH

Regardless of the specific challenges a client might face (Growth, Brand or Innovation Strategy), or in which industry / sector they operate, our CATAPULT™ approach helps bring market realities and a customer-centric view of the world to any project. We have found a way to help clients truly understand (and proactively respond to) the impact of disruption.

CAPTURE

...HOW LIFE IS EVOLVING IN CONTEXT

Integrates insight (human-centric understanding) + foresight (the disruption that will reshape demand) to map market trajectory.

IDENTIFIES CONSUMER-DRIVEN EMERGING DEMAND

CONNECT

...CONSUMER DEMAND TO BUSINESS PRIORITIES

Adds your brand / business competencies and corporate priorities to define the future space where you can play and win.

DEFINES OPPORTUNITY SPACES

CO-CREATE

...WITH EXPERTS, STAKEHOLDERS, CONSUMERS

Includes iteration not only with consumers, but also with experts and futurists who understand the disruption, generating more valuable ideas.

DELIVERS FUTURE
SOLUTIONS / CONCEPTS

 

WHO WE HELP

Our experience with a wide range of organizations - including large, global enterprises, emerging companies, nonprofits, and social mission organizations - brings a broad and powerful set of perspectives to each project. Below is a sampling of our more recent project engagements.