DISRUPTOR-LED STRATEGIC PLANNING
Carhartt, manufacturer of premium workwear known for its durability and performance, was seeking to understand the future view of internal and external disruptive spaces that affect business operations to help prioritize corporate strategy efforts and develop a 3-year strategic growth plan.
Deeply immersed ourselves in the Carhartt ecosystem via primary and secondary research and analysis to identify the primary disruptive spaces – spaces with multifunctional relevance and broad business implications.
Explored and synthesized how consumer needs and behaviors are evolving.
Tracked relevant technological advancements that are changing how consumers live, work, and buy / consume, in ways most relevant to our client’s business.
Identified and analyzed significant examples of relevant, marketplace manifestations that best represent how macro level changes are impacting industries, categories, and organizational business models.
Identified seven (7) Carhartt-specific disruptors that infused societal, economic, technological, political, and behavioral factors in an effort to inform, validate, and empower the Strategy team’s efforts to shape their strategic plan. Each of the disruptors we identified has the power to reshape Carhartt’s business and each presents the organization with great opportunity and risk to proactively plan against.
— Trish Heusel, VP Strategy