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Phil's Corner: How Health and Sustainability are Transforming CPG and Why You Should Care

In this blog, I have been exploring five dynamics that I believe are shaping our world and creating new “rules of the road” for businesses and other organizations: How “higher purpose” has become table stakes for a successful enterprise The marriage of global and local in all that is good The central role the environment, health and wellness play in everyday life and in our future The role of technology in driving accelerated opportunity and human evolution The emergence of a new breed of humans (aka consumers) My last entry began a discussion of the “environment, health and wellness” dynamic, including my own personal wellness/sustainability journey. I’d also like to thank five of my collea

5 Paths to Wellness and Sustainability Consciousness

Last week Phil shared his personal journey to health, wellness, and environmentally conscious consumption and how it became such an important element of Great Lakes GrowthWorks’ philosophy and business. While each of us on the GLGW team shares these interests, we’ve also each approached it from a different angle. So in our own words, we’d like to introduce ourselves and the literal and metaphoric journeys that have shaped our perspectives and priorities. Martha Those of you who spent your formative years in the 80s era will probably relate to the idea that eating ‘healthy’ meant having food that was low in fat and calories. That was the mindset I grew up in, and with my legwarmers and Jane F

3 Drivers of Success- What the Rise of Boutique Fitness Can Teach Other Consumer Industries About Br

As our CEO, Phil Roos, shared in his last blog post, at Great Lakes GrowthWorks we care a lot about health and wellness. Whether it is maintaining a healthy diet, a healthy mindset or a healthy workout regimen, we all incorporate health and wellness into our lives in a significant way. For me, health and wellness is primarily a daily commitment to wiser food choices and a combination of workouts and runs that challenge me physically and balance me mentally. However, with health and wellness consumer services and products also a big focus of our efforts at Great Lakes GrowthWorks, I thought I would explore the role of brands when it comes to health and wellness. Specifically, given the growin

Phil’s Corner: The Journey to Wellness & Sustainability (Confessions of the Personally & Pro

In this blog, I have been exploring five dynamics that I believe are shaping our world and creating new “rules of the road” for businesses and other organizations: How “higher purpose” has become table stakes for a successful enterprise The marriage of global and local in all that is good The central role the environment, health and wellness play in everyday life and in our future The role of technology in driving accelerated opportunity and human evolution The emergence of a new breed of humans (aka consumers) Having already covered “higher purpose” and “global meets local”, in this post I will extend the journey into the “environment, health and wellness” dynamic. I think it’s safe to assu

3 Brands Taking the Lead to Seed Powerful Social Change

More often and more strongly these days, brands are not as much lauded as expected to be socially active and responsible. Consumers want to know the products they are using are easy on the environment and the companies that they are buying from are giving back in some way. Today, I want to draw your attention to some brands that are not only responding to what their consumers want, but also inspiring and leading social change by altering the way we shop. Beauty and cosmetics: Generally, the beauty section is broken down into a few aisles: skincare (soaps and lotions from Aveeno to Aquaphor), cosmetics (occasionally with a smaller subsection for women of color from brands like CoverGirl Queen

Death may be inescapable, but that doesn’t mean there’s no room for innovation

Memorial Day weekend is a wonderful time to reconnect with family and remember those who have served our nation. This year I was able to go down to the small Southern town my family has lived in for about seven generations (excepting me, the token Yankee) and soak in all the sunshine, home-cooking, and fantastic tales of my ancestors’ antics. But as I helped my grandmother and aunts prepare flowers for graves, our conversation inevitably shifted to the more somber topic of funerals and burial arrangements. While I’m actually rather partial to weathered old stone markers under shady pine groves, there are a lot of interesting alternatives these days for people who want their body to keep cont

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