Get to know us - what we do, what we care about, and who we are - a little better.

An Eventful Year Draws to a Close

As 2016 comes to a close, our team at Great Lakes GrowthWorks has been reflecting back on the growth and progress achieved in our second year of operations. This growth and progress is a direct result of the trust, friendship and partnership that each of you has provided to GLGW in some way, big or small. We are proud of where we have been and where we are going and wanted to share this year end message with all of you who have been with us on this journey... WE ARE YOUNG, YET EVOLVING…2016 has been a tremendous year for GLGW. While we are still a young firm, with 2 years under our belt, we are an incredibly ambitious team that has successfully, and continuously, demonstrated how we deliver

A Moment of Reflection

Honestly, it’s a little humbling to write about emerging consumers after such a tumultuous election. Great Lakes GrowthWorks is in the business of understanding people. We’re tasked with listening to their perspectives and through analysis and research – empathetic, qualitative research – we translate their voices into predictions of behavior that guide innovation. It is both an art and a science. Our track record is pretty good, if I do say so myself. The success of our projects is evidence that our interpretation usually plays out as expected in the ‘real’ world. But what we do isn’t fundamentally different from our political counterparts. If they got the public so incredibly wrong, where


© 2020 GREAT LAKES GROWTHWORKS     contact@glgrowthworks.com   |   220 S Main St Ste 300-301 Ann Arbor, MI 48104

  • Instagram - White Circle
  • Facebook - White Circle
  • Twitter - White Circle
  • LinkedIn - White Circle