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Keeping Up with the Impact of Amazon

Q&A with Peter Hildick-Smith, CEO of Codex-Group, LLC and renowned expert on Amazon’s impact in the book retail and publishing world Peter is a dear friend of GrowthWorks and serves as our key, go-to resource on all things Amazon. He is an expert on retail strategy, innovation, branding, loyalty, as well as publishing and digital media. Peter has been helping the book and publishing industry weather the Amazon storm and thrive in the post-Amazon world for over a decade. In 2004, his organization, Codex-Group, originated a national, quantitative Amazon impact assessment program to support retailer, technology, & producer companies targeted by Amazon. This assessment, which has continued with


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