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Seeing the Big Picture - How the Age of Individualization is Changing Everything

Maybe it’s because I grew up among market research and trend tracking, but I’m always seeking out patterns and trends - not only in people’s conscious behaviors but also how that behavior is framed by social structures and influences we usually aren’t actively aware of. I did freelance trend tracking (mostly global CPG innovation) through college and my twenties as a way to pay for travel, but honestly it’s become an impulse I just can’t resist. I get a huge thrill when I feel the dots connecting between trends to form megatrends…. And every once in a while things come into focus to reveal trends on a scale so sweeping that “mega” can’t begin to capture it. But how do we articulate an action

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