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When the Possibilities Are Endless - Choose Wisely

The unfolding drama around Facebook and the massive leaks of personal data has been impossible to avoid. We have all effectively agreed to participate in a variety of business models that trade the intimate details of our lives in exchange for the convenience and pleasure these internet sites provide us. We, the public masses, are outraged but complicit. And those of us in market research or marketing should particularly take a moment to reflect on how we gather and use data. Now I've been as grateful as anyone else for the blessings of the "free" internet. Living abroad, I depended on Facebook to help me stay in touch with distant friends and family. As a teacher I was infinitely grateful t


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