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Consumer Conversations 6: Empty Nesters Talk About Covid

As part of our ongoing Consumer Conversation series, we spoke with empty nesters (younger Baby Boomers) about Covid-19 earlier in the year and have circled back around with them now that most of the country is "open" to some degree. Their biggest concerns still center around their kids. While they are glad they aren't working at home while juggling toddlers and homeschooling, they are feeling very disconnected from their adult children, many of whom are scattered throughout the country. They have added responsibility for aging parents, often in care facilities that they can't visit, adding to the sense of separation from family. They are dealing with that helpless feeling of having no contro

PRESS RELEASE: Great Lake GrowthWorks Honored as a 2020 Michigan Celebrates Awardee!

FOR IMMEDIATE RELEASE Contact Information: Elizabeth Lawrence, Director Great Lakes GrowthWorks contact@glgrowthworks.com (734) 221-3860 June 23, 220 (Ann Arbor, MI) – Great Lakes GrowthWorks (GrowthWorks) is being recognized as one of the 2020 awardees for the Michigan 50 Companies to Watch award, presented by Michigan Celebrates Small Business. GrowthWorks will be honored at an awards ceremony during the 16th annual Michigan Celebrates Small Business virtual gala event, July 28. GrowthWorks, with headquarters in Ann Arbor, MI, is a strategy and innovation consulting firm dedicated to helping organizations transcend disruption and realize transformational growth. Led by a group of experienc

Innovation Toolbox: 6 Actions to Drive Effective Online Ideation

"Failing to plan is planning to fail" Benjamin Franklin In this time of uncertainty and change, innovation may be more important than ever as organizations look for ways to rebound — or continue momentum — as they move forward after major disruption. But many innovation activities previously done in-person have been paused, potentially slowing growth, and impacting future competitiveness. With online becoming more ubiquitous (thanks to technological advances as well as COVID-19 necessitating that people work from home), innovation offerings need to be more flexible and accessible via online methods. In response, GrowthWorks has expanded its offerings to include a full suite of online innova

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