CLIENT SUCCESSES

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THEO CHOCOLATE

CONCEPT DEVELOPMENT & BLUEPRINT FOR GROWTH

CARHARTT

DISRUPTOR-LED STRATEGIC PLANNING

NIELSEN-MASSEY

GROWTH STRATEGY & BRAND POSITIONING

RACHAEL RAY NUTRISH

POSITIONING & INNOVATION

ROUSH

DISRUPTOR ANALYSIS

LEAGUE OF CONSERVATION VOTERS

STRATEGIC PLANNING

TURKEY HILL

DISRUPTOR-LED STRATEGIC PLANNING

APPROACH

Regardless of the specific challenges a client might face (Growth, Brand or Innovation Strategy), or in which industry / sector they operate, our CATAPULT™ approach helps bring market realities and a customer-centric view of the world to any project. We have found a way to help clients truly understand (and proactively respond to) the impact of disruption.

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CAPTURE

...HOW LIFE IS EVOLVING IN CONTEXT

Integrates insight (human-centric understanding) + foresight (the disruption that will reshape demand) to map market trajectory.

IDENTIFIES CONSUMER-DRIVEN EMERGING DEMAND

CONNECT

...CONSUMER DEMAND TO BUSINESS PRIORITIES

Adds your brand / business competencies and corporate priorities to define the future space where you can play and win.

DEFINES OPPORTUNITY SPACES

CO-CREATE

...WITH EXPERTS, STAKEHOLDERS, CONSUMERS

Includes iteration not only with consumers, but also with experts and futurists who understand the disruption, generating more valuable ideas.

DELIVERS FUTURE
SOLUTIONS / CONCEPTS

WHO WE HELP

Our experience with a wide range of organizations - including large, global enterprises, emerging companies, nonprofits, and social mission organizations - brings a broad and powerful set of perspectives to each project. Below is a sampling of our more recent project engagements.