CLIENT SUCCESSES

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4MOMS
DISRUPTOR-LED INNOVATION

What we did:  With a mission to develop dramatically better products that redefine the most important attribute in their category, our client, 4moms, hired GrowthWorks to ultimately deliver a future roadmap and pipeline of new, and dramatically better products. We grounded our idea generation and concept development efforts by laying out a future demand map that aligned both current consumer needs and functional benefits sought with future market disruptions and white spaces – giving rise to rich territories of opportunity. This map led to the creation of four innovation platforms that informed and inspired all idea creation.

Results:  An extensive list of 200+ seed ideas were generated during ideation. Those 200+ seed ideas were prioritized, narrowed down, combined, and further shaped into 13 different trigger concepts (each of which had 1 - 3 executions). The top 9 product concepts emerging from our qual efforts were further validated via quantitative testing, demonstrating future promise in the category with all 9 scoring near or above thresholds of success. Our in-depth assessment of each concept led to detailed learnings that will expand 4moms’ future product success and reach.

*SPOTLIGHT

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CARHARTT
DISRUPTOR-LED STRATEGIC PLANNING

What we did:  Deeply immersed ourselves in the Carhartt ecosystem via primary and secondary research and analysis to identify the primary disruptive spaces - spaces with multifunctional relevance and broad business implications.

Results:  Identified 7 Carhartt-specific disruptors that infused societal, economic, technological, political, and behavioral factors in an effort in inform, validate, and empower the Strategy team's efforts to shape it's 3+ year strategic plan. Each of the disruptors we identified has the power to reshape Carhartt's business and each presents the organization with great opportunity and risk to proactively plan against.

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THEO CHOCOLATE
CONCEPT DEVELOPMENT & BLUEPRINT FOR GROWTH

What we did:  Developed a future demand map to inform growth platforms that not only serve future brand, growth strategy, and innovation efforts – but immediately served our innovation objectives. The ultimate ask was to help develop a future roadmap of product concepts that would take the brand into new spaces  over the course of the next 3+ years.

Results:  The top 12 concepts emerging from 80 seed ideas in our (week's worth of consumer) qual efforts were validated in quant, with all 12 ideas performing near (2) or above (10) thresholds of success in the category. These final product concepts vary in spaces and will expand the brand’s future presence and reach in exponential ways.

NIELSEN-MASSEY
GROWTH STRATEGY & BRAND POSITIONING

What we did:  Created new brand positioning and comprehensive strategic marketing plan to drive growth

Results:  Helped expand brand footprint and success in new and current channels; revenue up with solid growth in first year after launch

RACHAEL RAY NUTRISH
POSITIONING & INNOVATION

What we did:  Uncovered disruptive growth opportunities and played key role in creating pipeline of innovation and sharpened brand positioning

Results:  Five major new product line successes plus sharpened positioning and advertising lead to major sales growth, leading to the 2018 company sale for $1.9 billion

ROUSH
DISRUPTOR ANALYSIS

What we did:   Conducted in-depth Disruptor Analysis that identified and mapped future game-changing opportunities in mobility that will drive growth and enhance the brand

Results:  Innovation opportunities currently being commercialized

TURKEY HILL
DISRUPTOR-LED STRATEGIC PLANNING

What we did:   Facilitated strategic planning process using results of our disruptor analysis as the focus for the plan

Results:  Disruption-focused plan identified clear path to growth and helped lead to successful sale of company in 2019

LEAGUE OF CONSERVATION VOTERS
STRATEGIC PLANNING

What we did:   Helped facilitate strategic plan for building power through refocused effort on state/local vs. federal programming, targeting electoral wins in key environmental “swing” states

Results:  Plan was fully implemented, resulting in multiple electoral gains (gubernatorial, state, and local) and several states committing to 100% clean energy

APPROACH

Regardless of the specific challenges a client might face (Growth, Brand or Innovation Strategy), or in which industry / sector they operate, our CATAPULT™ approach helps bring market realities and a customer-centric view of the world to any project. We have found a way to help clients truly understand (and proactively respond to) the impact of disruption.

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CAPTURE

...HOW LIFE IS EVOLVING IN CONTEXT

Integrates insight (human-centric understanding) + foresight (the disruption that will reshape demand) to map market trajectory.

IDENTIFIES CONSUMER-DRIVEN EMERGING DEMAND

CONNECT

...CONSUMER DEMAND TO BUSINESS PRIORITIES

Adds your brand / business competencies and corporate priorities to define the future space where you can play and win.

DEFINES OPPORTUNITY SPACES

CO-CREATE

...WITH EXPERTS, STAKEHOLDERS, CONSUMERS

Includes iteration not only with consumers, but also with experts and futurists who understand the disruption, generating more valuable ideas.

DELIVERS FUTURE
SOLUTIONS / CONCEPTS

 

WHO WE HELP

Our experience with a wide range of organizations - including large, global enterprises, emerging companies, nonprofits, and social mission organizations - brings a broad and powerful set of perspectives to each project. Below is a sampling of our more recent project engagements.