For a couple weeks, we’ve been exploring the Global/Local dynamic currently shaping our world. If you haven’t yet, I recommend taking a look at our previous posts here and here. To wrap (for now!) our exploration into the Global/Local dynamic, we want to leave you with three important takeaways:
With this stronger (and developing) understanding of the Global-Local continuum, the factors that define the end points and the way those end points interact with each other, and the role and relevance of consumers’ engagement and influence, a brand is able to become more dynamic in its identity and innovation. The brand is able to connect to its consumers more emotionally, with a more true understanding of its impact and opportunities. Together, these takeaways can guide organizations of any size or scope to evolve and grow in a way that is credible and powerful.