Creating a Growth Strategy Framework to Leverage and Own Disruptive Innovation
GrowthWorks has joined forces with The Martec Group, a global market research and consulting firm based in metro Detroit, to co-author a new series Innovation Research and Strategy. The work converges different practices to provide mid-market companies - and others - with a toolkit to identify, research, and leverage growth opportunities.
Part 1 of the series details how having a growth strategy framework helps advance the front-end of the innovation process and is critical to the successful development of a new product or service. GrowthWorks’ Catapult process is highlighted as an example of how a framework can be utilized to structure the process, generate comprehensive roadmaps, and provide clarity to best meet a company’s needs.
Read the entire blog post here and look for additional entries as the series unfolds.