• Great Lakes GrowthWorks

GrowthWorks Adds Strategist to Senior Leadership Team


Jacqueline Holliday named Principal at strategy and innovation consulting firm Great Lakes GrowthWorks

Ann Arbor, MI, November 19, 2020 — Great Lakes GrowthWorks is pleased to announce that Jackie Holliday has joined the organization as a Principal of the firm. In this capacity, Holliday will lead a range of client engagements, delivering strategic growth plans, brand strategies, and innovation roadmaps that allow clients to successfully compete – and win – in today’s dynamic marketplace.

Holliday's career has spanned consumer goods, performance automotive, clean mobility, and private equity growth strategy. She has worked across portfolio management, brand strategy, and global innovation on brands like Ziploc, OFF! and Pledge as Global Marketing Director at SC Johnson. While Vice President of Marketing at Roush Enterprises, Holliday led a marketing transformation to drive business impact through digital marketing, brand innovation, and enhancing the company’s commercial capabilities and driving a consumer-first orientation.

“Having partnered with GrowthWorks as a client, I know first-hand how impactful the firm's work is in driving brand growth," said Holliday. "By using behavioral science to better understand consumers and rapidly changing market landscapes, GrowthWorks helps clients create brand value. The approach is forward-looking and compelling, and I’m thrilled to join the team in this work.”

Phil Roos, founder and CEO of GrowthWorks added, “Jackie brings with her deep knowledge of the markets we serve and a decidedly strong skill set for navigating today's challenges. Her global brand marketing experience combined with hands-on, real-world leadership abilities make her a great fit for GrowthWorks as we help clients capitalize on emerging opportunities and achieve significant success. We couldn't be more thrilled to have Jackie on board…she is already adding tremendous value for our clients."

About Great Lakes GrowthWorks

Great Lakes GrowthWorks is a strategy and innovation consulting firm with a simple mission: to transcend disruption and inspire growth. We help our clients address critical challenges and realize their full potential by understanding the dynamics and forces around them and delivering effective growth solutions that work today and in the long-term. We serve a variety of industries, from early stage and entrepreneurial firms to global Fortune 500 companies, as well as not-for-profit and mission-driven organizations.


For more information, contact:

Elizabeth Lawrence, Director of Consulting Services, Great Lakes GrowthWorks

Phone: 734.221.3860

Email: elizabeth.lawrence@glgrowthworks.com

Visit: www.glgrowthworks.com